Nottingham is adopting Springboard's automated footfall counting service across 14 locations throughout the City Centre in a collaboration between City Centre Management and the City Council's transport planners.

The service will provide Nottingham CCM with valuable intelligence on the value of regeneration initiatives, whilst enabling the City's transport planners to monitor pedestrian movements as required by the Department of Transport. Providing evidence of pedestrian traffic monitoring is a key requirement of the Department of Transport in its assessment of a Local Transport Plan.

Springboard is rapidly expanding its footfall monitoring service across Britain's high streets. It already monitors around 180 high street counting locations across the UK, including regional cities, and an additional 45 locations are due to added in the remainder of 2006. In addition to Nottingham, its service was taken up in 25 locations across the UK during the last two months in towns which include Oldham, Derby, Chichester, Newport and Rugby.

Springboard provides the only benchmark of town centre performance based wholly on footfall in the high street. This indicates that high streets nationally are coming under pressure, with a decline in footfall of nearly 5% for the period between January and August 2006 compared with the same period last year.