Pedestrian flow is recognised as being a key measure of the health and performance of town centres. Through continuous electronic counting, Springboard's High Street Counting service has revolutionised this critical key performance indicator of town centre performance. The unsurpassed level of accuracy means that data is truly meaningful, and provides a true reflection of town centre activity. Its benefits encompass both the operational and strategic management of town centres, from providing an accurate measure of the success of events and promotion to identifying the real impact and benefit of redevelopment and regeneration.

Key features of the Springboard High Street Counting Service are that it includes:

• The latest generation people counting i-site technology
  Accurate data can be gathered across an entire pedestrianised high street using a single discreet camera. This contrasts with other technological solutions that either require multiple cameras due to a limited field of vision (and hence a greater cost), or which generate data that is far less accurate.
• Delivery of all data online through Springboard's website at www.spring-board.info
  Data is uploaded to the internet on a daily basis, and is illustrated in a variety of reports and as a database. Reports by hour of the day, day of the week and by counting location are available, and comparisons can be drawn with other locations and across different time periods.
• A benchmarking service for the high street
  The already significant, and continually expanding coverage of the Springboard service, means that a range of comparisons can be drawn between towns - by geographic area, by type and by size of town centre.
• The facility to integrate other datasets
  A range of data gathered elsewhere, for example indexed retailer sales data, can be presented alongside customer counting data within www.spring-board.info. This enables a range of performance indicators to be monitored and presented easily and effectively.
• An integrated automatic data checking and patching program
  This guarantees accurate daily data, 24 hours a day, 365 days a year.
• A sound engineering base
  A highly experienced technical team installs and maintains Springboard's services nationally, throughout the UK.