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Springboard is a leading provider of automated customer counting services


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Springboard is a leading provider of automated customer counting services
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For the latest information from the ATCM-Springboard High Street Index, click here ->
CASE STUDY 2 - Understanding the pattern and success of the evening economy
Springboard's customer counting services can help to understand the pattern and success of a location's evening economy.
Doncaster's evening economy is concentrated in Hallgate, which is dominated by pub and restaurants and a number of offices while its prime retailing is focused around Baxtergate and Market Place. Comparing counts each of these areas reveals that:
  • Activity in Hallgate peaks on weekdays first thing in the morning, at lunchtime and late afternoon, and during Friday, Saturday and Sunday evenings.
    Graph showing activity in Hallgate Graph showing activity in Hallgate
  • Graph showing activity in Hallgate Activity in the prime retail area in Baxtergate and Market Place peaks during the day, with the highest count occuring during the middle of the day. By far the busiest day of the week is Saturday.