Springboard is a leading provider of automated customer counting services, delivering solutions across the entire range of customer generating environments: high streets, shopping centres, retail parks, conference, leisure and entertainment venues, transport interchanges.

A key measure of the performance of these environments is the number of customer visits.

Measuring customer numbers provides an objective and consistent measure of performance so that the success of specific initiatives and broader strategic changes that impact on business performance can be properly evaluated. For example:

• Marketing and Promotion
• Refurbishment and extension
• Tenant engineering and reconfiguration
• Introduction of new tenants or loss of current tenants
• Management of customer flows
• Impact of competition
• Portfolio restructuring

Springboard works with both the public and private sectors through property owners, asset managers and agents, town centre managers and local authorities to measure performance through customer visits.

Employing the latest electronic counting technology and online information delivery mechanisms, Springboard provides a service that is accurate, reliable and meaningful.

Springboard's management team has a combined experience of over 35 years providing customer counting and property performance measurement services, encompassing a wide range of technological and research solutions.